Digital Marketing Career in 2022

So Basically Before starting off One Should Know What Digital Marketing Is and Why It Has Become So Popular these days? Digital Marketing basically refers to advertising through digital channels such as Search Engines, Websites, Social Media, emails & mobile apps. With the help of these Online Media Channels different companies endorse their goods, services & Brands.

Digital Marketing Demand rose when the pandemic situation had arose in the country since now people are spending more time on online than ever before Social Distancing brought Digital Marketing Closer. People started relying on Social Media for business and for pleasure and we as people have witnessed the growth it had brought about till date.

The Next Economy is THE DIGITAL ECONOMY, E-commerce has grown exponentially that Online Businesses need digital to attract and retain customers highlighting the need for Digital Marketing in Today’s World. In the light of the pandemic, businesses are relying on digital marketing now more than ever. With every consumer locked down in their homes, all traditional marketing efforts are out of the question. Businesses that didn’t even have a social media page will now have to speed up their digital transformation and design a digital strategy to communicate with their audiences. More and more opportunities will keep coming in and thus, being creative, innovative, and updated with the latest trends would be the basic principle of every digital marketer. 

With the rising popularity of digital marketing, companies are demanding digital marketing professionals and experts. Even though we have started living with the pandemic and adapting to it, the job market will increasingly focus on digital and technology skills as it will enable them to work remotely. Thus, companies are looking for people who are skilled to handle digital marketing jobs. Thus, it is highly recommended that you start learning digital marketing skills and pave a Digital Marketing Career.

As you get started in digital marketing, it’s important to understand the key specialties within the industry. There are many Digital Marketing Job Roles to consider, each with their own sets of skills to master.

• Social Media Marketer :- The Job of a social media marketer is basically building and executing social media strategy through competitive and audience research. Social Media Marketer should have an understanding on how to increase customer engagement, drive traffic and revenue by exploiting different aspects of social media marketing.

• SEO Specialist :- As an SEO specialist you’ll identify strategies, techniques and tactics toincrease the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you’ll open up new opportunities for driving growth and profit.

• PPC Expert :- Pay-Per-Click is the term used to refer to paid advertising on the internet, usually through Google Ad words or Bing Ads. Advertisers pay a fee each time one of their adverts is clicked. PPC Experts use their expertise to advice on how to maximize the results of a PPC Campaign.

• YouTube Manager :- The role of a YouTube Manager is to generally manage your YouTube Content like they can upload, edit, delete and generally manage your videos. They will be able to see channel analytics and edit the account information but a Manager cannot delete the account. A YouTube account can have multiple managers.

DIGITAL EDENZ being one of the Top Digital Marketing Agency in Trivandrum are very much glad to have you on board and to guide and teach you the skillset required for a successful Digital Marketer and also helping you to create and execute your own digital marketing campaigns.

Latest SEO trends in 2022

SEO plays a major role in attracting customers to their online platforms. For an effective content strategy you should stay on th top of the latest trends.To ensure a positive result from SEO strategy look at the following trends in SEO that will be having a big impact in 2022.

Role of Artifical Intelligence in SEO:

AI changes continuously according to the latest trends.AI is also closely linked with SEO strategies.In 2022 particularly Googles AI algorithm RankBrain,will become most important ranking factors for Googles search engine result page.When prioritizing content the click through rate and the amount of time user spend on a website will be the key factors that RankBrain will be using.

Increase Website page performance:

You need to shift to long form content in order to engage readers to your website. Long form content of above 3000 words or more gets more traffic and more shares than short form content.Your search ranking can also be improved using long form content.

Mobile Friendliness:

In compared to desktop searches mobile searches are growing beyond expectation.Majority of your potential customers will reach via mobile devices.The goal of mobile SEO is to provide visitors to your website with a better user experience.And content should be based on user intent.According to the users intent mobile sites should load smoothly and delivers useful information. Hence mobile friendliness is critical for Google ranking.

Content should fulfill Google EAT principle:

Content quality is critical for ranking success.Google uses EAT principles to determine if a website provide quality content and it is the one that a business need to aware of when developing content for their website.You should create buyers personas while creating quality content that will help you to better understand what kind of content your target audience values.Having authoritative link in your content is a great way to fulfill all of the criteria within the EAT principle.