Digital Marketing Career in 2022

So Basically Before starting off One Should Know What Digital Marketing Is and Why It Has Become So Popular these days? Digital Marketing basically refers to advertising through digital channels such as Search Engines, Websites, Social Media, emails & mobile apps. With the help of these Online Media Channels different companies endorse their goods, services & Brands.

Digital Marketing Demand rose when the pandemic situation had arose in the country since now people are spending more time on online than ever before Social Distancing brought Digital Marketing Closer. People started relying on Social Media for business and for pleasure and we as people have witnessed the growth it had brought about till date.

The Next Economy is THE DIGITAL ECONOMY, E-commerce has grown exponentially that Online Businesses need digital to attract and retain customers highlighting the need for Digital Marketing in Today’s World. In the light of the pandemic, businesses are relying on digital marketing now more than ever. With every consumer locked down in their homes, all traditional marketing efforts are out of the question. Businesses that didn’t even have a social media page will now have to speed up their digital transformation and design a digital strategy to communicate with their audiences. More and more opportunities will keep coming in and thus, being creative, innovative, and updated with the latest trends would be the basic principle of every digital marketer. 

With the rising popularity of digital marketing, companies are demanding digital marketing professionals and experts. Even though we have started living with the pandemic and adapting to it, the job market will increasingly focus on digital and technology skills as it will enable them to work remotely. Thus, companies are looking for people who are skilled to handle digital marketing jobs. Thus, it is highly recommended that you start learning digital marketing skills and pave a Digital Marketing Career.

As you get started in digital marketing, it’s important to understand the key specialties within the industry. There are many Digital Marketing Job Roles to consider, each with their own sets of skills to master.

• Social Media Marketer :- The Job of a social media marketer is basically building and executing social media strategy through competitive and audience research. Social Media Marketer should have an understanding on how to increase customer engagement, drive traffic and revenue by exploiting different aspects of social media marketing.

• SEO Specialist :- As an SEO specialist you’ll identify strategies, techniques and tactics toincrease the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you’ll open up new opportunities for driving growth and profit.

• PPC Expert :- Pay-Per-Click is the term used to refer to paid advertising on the internet, usually through Google Ad words or Bing Ads. Advertisers pay a fee each time one of their adverts is clicked. PPC Experts use their expertise to advice on how to maximize the results of a PPC Campaign.

• YouTube Manager :- The role of a YouTube Manager is to generally manage your YouTube Content like they can upload, edit, delete and generally manage your videos. They will be able to see channel analytics and edit the account information but a Manager cannot delete the account. A YouTube account can have multiple managers.

DIGITAL EDENZ being one of the Top Digital Marketing Agency in Trivandrum are very much glad to have you on board and to guide and teach you the skillset required for a successful Digital Marketer and also helping you to create and execute your own digital marketing campaigns.

Latest SEO trends in 2022

SEO plays a major role in attracting customers to their online platforms. For an effective content strategy you should stay on th top of the latest trends.To ensure a positive result from SEO strategy look at the following trends in SEO that will be having a big impact in 2022.

Role of Artifical Intelligence in SEO:

AI changes continuously according to the latest trends.AI is also closely linked with SEO strategies.In 2022 particularly Googles AI algorithm RankBrain,will become most important ranking factors for Googles search engine result page.When prioritizing content the click through rate and the amount of time user spend on a website will be the key factors that RankBrain will be using.

Increase Website page performance:

You need to shift to long form content in order to engage readers to your website. Long form content of above 3000 words or more gets more traffic and more shares than short form content.Your search ranking can also be improved using long form content.

Mobile Friendliness:

In compared to desktop searches mobile searches are growing beyond expectation.Majority of your potential customers will reach via mobile devices.The goal of mobile SEO is to provide visitors to your website with a better user experience.And content should be based on user intent.According to the users intent mobile sites should load smoothly and delivers useful information. Hence mobile friendliness is critical for Google ranking.

Content should fulfill Google EAT principle:

Content quality is critical for ranking success.Google uses EAT principles to determine if a website provide quality content and it is the one that a business need to aware of when developing content for their website.You should create buyers personas while creating quality content that will help you to better understand what kind of content your target audience values.Having authoritative link in your content is a great way to fulfill all of the criteria within the EAT principle.

5 WAYS YOUR BUSINESS CAN SURVIVE THE COVID CRISIS IN 2022

It’s’s been roughly a few months now since the Coronavirus started to flip the lives of many upsides down. From having to practice social distancing and getting used to life by wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. A lot has changed and new ideas to promote your business online are becoming more trending day by day. Below are some of the ways your business can survive the covid crisis in 2022 using digital ways.

1)Make a Plan of Spending

Set aside enough money for advertisements, promotions, and other experimental activities in order to increase your customer base. This is the right time to implement them, Realign your strategies and make a basic spending plan on advertisements, promotions to improve your
Business. Cut down expenses for now, and focus more on lesser expensive marketing strategies and Adapt to organic ways of building traffic and engagement on social media platforms and on your website. Invest your time and plans on creating amazing pieces of content that would arouse interest and engagement from your customers.

2) Reframe

Reframing is about looking at a situation and rebuilding capabilities differently according to the situation. A designer brand can use this opportunity to build a business by producing and selling stylish masks, while artists who had their performances cancelled due to COVID-19 can start capturing new audiences by teaching an instrument online.

3) Provide a Sense of belonging.

Companies are often the most important place for people to socialize & understand each other but in a physically-distanced, COVID-19 world, this needs to be done virtually. This can include “random launches”, in which strangers within the organization are randomly matched and allowed to discuss inspiring questions and take part actively in the activity done It’s a fact that a pandemic has taken over lives and incomes of many as a result, we are in constant distress thinking about future. Businesses are not in the best of shapes right now,
but everyone is hopeful about finding normalcy as early as possible. Though the crisis is here to stay for at least a couple of years, we as business owners might preferably choose to go ahead “minding our business” as usual list our existence in the market by digital
methods.

4) Incorporate the use of Tools That Make Your Work Easier

In order to save time and effort, the best way to go about is by utilising tools that would create a huge impact on your business. Working hard is important, but working smart is much easier! Use software that either improve the work process or even make it fully automated. You can choose the best set of tools by considering factors including the superior alternative to the present tool that you use, the cost involved in acquiring it and analysing whether investing in expensive software can be beneficial or not in the long run, and so on. For each task, hundreds of tools are available online and this is when you need an expert to give expert suggestion relating to your needs via social media groups or forums.
The pandemic has affected almost all the countries; however, some of them have more optimistic markets. If the business in the region or country that you have focused on seems dull, you can always extend your services to countries where spending is never a problem. But, how do you figure markets that have high demands for your products or services? Well, checking the trends using SEO analysis tools and freely available research tools like “Google Trends” and shortlisting the countries that show higher numbers serve the purpose to a  good extent. Once this is done, find a potential partner in the target countries through professional platforms like Linkedin and make a deal with them. A strong sales pitch is the key to convincing them here. Do market research in your targeted countries, chart out your business and revenue
models, identify your target markets and decide how you are going to make a difference before pitching them. Having an impressive portfolio should make the work easier. Create company profiles and earn as many testimonials as you can, from your existing and
previous clients during this time before making your next move.

5)Make Your Website More Efficient & Add Up Something that New Users Love

Attracting new users does not rely solely on the way the website looks or works. A potential customer always looks for an easy to access design, detailed descriptions of products or services, facility to chat live or automated chat, an array of products to choose from, your contact details, genuine testimonials and most importantly, simple check out process. A good web design company can help you in achieving it. Apart from improving all these aspects of the website, you also need to consider different ways in which conversion happens. This can be achieved by including widgets like call back, chats that open automatically, sending promotional emails and texts and constantly reminding them about your presence. This isn’t a tiring process at all, once you set up, you can sit back and watch the traffic grow gradually. Following the points discussed above and keep up with them strictly would help ensure your business and would be among the very few ones unaffected by the crises. More than anything, your presence of mind and your willingness to battle out negativity stays on top of the list. It’s not just you but everyone is going through challenges they’ve never experienced before, but it’s not everyone who is determined to row against the tides to conquer Success. This is one of the best ways your business can survive the covid crisis.
Following the points discussed above and keep up with them strictly would help ensure your business and would be among the very few ones unaffected by the crises. More than anything, your presence of mind and your willingness to battle out negativity stays on top of the list. It’s not just you but everyone is going through challenges they’ve never experienced before, but it’s not everyone who is determined to row against the tides to conquer Success.

Coronavirus outbreak & the Digital Marketing Industry: Analysis

The Digital marketing industry is at the cusp of a revolution. Unprecedented situations and challenges have fuelled it. Arguably the most undisputed challenge-The Coronavirus Pandemic. But the Digital ecosystem seems to be well off, in such a situation. It is mainly because of many reasons:
1. Lockdown of major cities in almost many countries
2. People have been advised to stay home
3. Flights canceled, trains delayed
4. Restaurants and theatres shut down
5. Malls and offices closed
6. Schools, colleges shut and exams postponed
7. Curfew like situations on weekends

In such situations, traditional brick and mortar businesses are bound to suffer. With customers and people shying away, businesses are feeling the pinch. But consider the digital ecosystem scenario:
1. Online payments and transactions have reached new proportions
2. Work from home is the new mantra
3. Online shopping seems to be booming
4. Facebook and other social medium have registered strong growth
5. All companies buying domain names for developing their website
6. Everyone wants to have a presence on the world wide web
7. Online businesses are increasing exponentially

Now, if you look at the impact of the Coronavirus outbreak and the Digital Marketing Industry, we find that the situation has changed. There are more and more people who are in their homes, and who are glued to the Internet. Most of them been given the work from home option. There are many people who are logged into Facebook, Twitter and Instagram. People want to be updated about news, which is happening all around. Since more eyeballs are now focused on mobiles and computers, digital marketing has become more prominent. Any advertisement which is shown on Facebook has now more people reaching it compared to the previous times. This is the best time for digital marketers to show Google Ads. They have a phenomenal reach as Google is the most visited website across the globe. So, this is the moment for Digital Marketers to showcase their products and services. Business development through the internet has now increased. Also, we see that Coronavirus and business in 2020 have a strong connection, especially in the Digital Marketing services space. The business growth after Coronavirus is heading completely the digital way. Companies like amazon had never had it so good. Digital marketing services have fuelled the Internet revolution, so much that the current bandwidth is considered low. As more and more people work and stay at home, Internet usage will explode, and the governments have to take care of it.

The Industry has now transformed itself into a Branding Industry. It has been successful in creating successful brands, which people will remember for a long time to come. Branding comes naturally to the Digital Marketing Industry and it is seen as an extension of the same. There are not many successful Branding companies and for many in the Digital Marketing Industry, it’s a long way to go with all the concerned stakeholders. It is a kind of evolution with the next generation of Branding Services available. This will have a long term impact on the future of the Digital Marketing Industry.

On Nov 2019 Google released a major update in BERT algorithm. The inclusion of the BERT algorithm, the objective behind user search queries should be better understood, and more relevant results.

All about the BERT Algorithm

Tech giant Google recently updated a major algorithm alteration in BERT algorithm. If there’s one thing that learned about Google Search over the 15 years, it’s that the curiosity of people is endless. Everyday, we see billions of searches, and 15 percent of those queries are those that we haven’t seen before— so we’ve built ways to return results for queries that we can’t expect. Google BERT Algorithm Update is the latest one.

When people like you or I come to search, the best way to formulate a query is not always quite certain. We may not know the right words to use, or how to spell it, because we often come to search for learning— we don’t really have the expertise to begin with.

Search is about language understanding at its core. It is our job to find out what you are looking for and to surface useful web-based data, regardless of how you spell or combine the terms in your question.

While over the years we have continued to improve our ability to understand language, sometimes we still don’t get it right, especially with complex or conversational queries. In fact, that’s one of the reasons people often use “keyword-ease,” typing strings of words they think we’re going to understand, but they’re not actually asking a question naturally.

With our research team’s latest advances in language understanding — made possible by machine learning — we are making a significant improvement in how we understand queries, representing the biggest leap forward in the past five years, and one of the biggest leaps forward in Search history.

Last year, we introduced and open-sourced a natural language processing (NLP) neural network-based pre-training technique called Transformer Bidirectional Encoder Representations, or as we call it— BERT, for short. This technology allows anyone to train their own state-of – the-art answering system for questions.

This breakthrough was the result of Google’s transformer research: models that process words in a sentence rather than one-by-one in order in relation to all the other words. Therefore, BERT models can consider the full context of a word by looking at the words that come before and after it — especially useful for understanding the purpose behind search queries.

Digital marketing is a well-known marketing platform of products or services using digital technologies mainly on the Internet, but also including mobile phones, display ads, and any other digital medium.

HOW DOES DIGITAL MARKETING HELP YOUR BUSINESS

Digital marketing is one of the easiest methods for marketing Digital Marketing scope at present as the digital media is the new media that work with the help of the internet.

Digital marketing brings a steady flow of targeted traffic of customers who convert into leads and sales. Digital marketing helps your business make use of techniques and strategies that will not only attract more traffic to your business but provide quality traffic which will promote and convert more.

Digital marketing requires investing in new digital channels that are more accessible to your target audience. This will include designing a responsive website with instant navigation that your customers can browse and use without additional efforts.

 They should be able to find all the information they need by visiting your website. Designing a mobile-friendly website is one of the main things since most of your customers are now relying on smartphones and portable devices to look for information about the products they want to buy.

You should also develop a digital marketing campaign like a mobile and an e-mail program. Sending personalized texts and e-mails will attract more people by telling them what they need. You should ensure that your communications are customized to suit your target needs.

Your social media presence is another essential online strategy. Make sure your Facebook, Instagram and Twitter pages are modified. Also, a specialist in social media should be appointed to respond to customer requests, and their posts, and concerns.

Focusing on content marketing is one of the most important online marketing strategies. You should create sure that you are publishing regularly in your blog articles and reviews that give useful information to your potential customers.

 Info-graphics, pictures, and videos that attract your attention can also be shared. It helps to create your image as a website for authority and enhances loyalty to your customers.

Another method attract more leads to another important digital strategy is improving your social media presence. You should also hire a social media specialist who will answer customers’ queries and responding to their comments and complaints suggestions.

Simply put, digital marketing works to attract target audiences and then turn them to customers by integrating digital channels and digital marketing strategies such as SEO, social media marketing, PPC, e-mail marketing and many more digital marketing approaches.

A digital marketing strategy can be used with multiple business objectives. Every digital marketing technique or platform may be used for a specific objective of either brand building or increasing sales. 

Every company needs new clients to expand and profit. Businesses use various marketing techniques, promotions, branding, and ads to acquire new customers, increase brand visibility and increase sales.

 With the Digital Media Marketing, you could now electronically store and use marketing data, which can be used more, organized and result-driven to reach potential customers.

 Digital media advertising allows customers to store and use audio, video, images, graphics and text contents for themselves. All of them can be channeled through the digital marketing agency at the desired location all over the world.

Worst Google Products that Failed

Google is the world’s largest internet company.  Google permanently shutdown thousands of products & services, so listing as top 10 failed Google products is not an easy job to do.Google releases thousands of products and services that helps customers in many ways.

Google Search engine, chrome, Gmail, YouTube, Google analytics etc. are the top successful Google products. But few products are shut down by Google in recent times due to the less interaction from the users.

Google Reader (2005 – 2013)

Google reader is an RSS feed that is created in 2005. It was a platform that provided news and information to people.
On Mar 13, 2013 Google announced to discontinue Google reader, it stated that the product had a loyal but decline in users.

Google Talk (2005 – 2017)

The first-ever messaging app by Google. Before hangouts, all this was the instant messaging app that was integrated with the email. On Feb 16 2015 Google announced to discontinue Google talk, but the users can use a new app named hangouts as an alternative one.

Inbox by Gmail (2014 – 2019)

Inbox is similar to Gmail but consists of new and advanced features. Inbox was used to improve email productivity and organization with important features. On Apr 2 2019 Google announced to shut down inbox and continued Gmail as the alternative product for inbox.

iGoogle (2005 – 2013)

iGoogle is a web gadget tool that can be used on a desktop to add widgets like sidebar, countdown timer, youtube channel, personal list, eBay gadget, etc. On Nov 1 2013 Google announced to shut down iGoogle. The company told that it had eroded over time and widgets went to be permanently shut down.

Google Desktop (2004 – 2011)

Google desktop is a remote accessing, desktop sharing tool .by accessing Google desktop we can access other users’ desktop and troubleshoot or access files and programs. On sep 201 Google announce to discontinue this product so that they can focus on cloud storage.

Google Labs (2006 – 2011)

Google labs is a code lab that helped developers. It provided tutorials, guidance for those who interest in programming languages. In July 2011 Google announced to discontinue this product. They announce that all of the contents will be available through android apps

Orkut (2004 – 2014)

Orkut is the first-ever social networking website that communicates all over the world. Orkut was later owned and operated by Google. On June 30 2014 Google announced to discontinue Orkut. Facebook was the main reason that leads to the shutdown.

Picasa (2002 – 2016)

Picasa is a digital image tool that is used for editing purposes. It was used in desktop and web applications. On May 1, 2016, Picasa shut down all services.

Google Video (2005 – 2012)

 

Google video is similar to You tube that is used for streaming online videos. An online video platform that was used for hosting videos. On Aug. 20 2012 Google announced to shutdown Google videos so as to acquire You tube.

Google Plus (2011 – 2019)

Google plus is a social networking tool that is similar to Facebook. It was a social platform for messaging and communication. On Apr 2 2019 Google announced to discontinue Google plus. So many flaws in design and user interaction is the main reason to discontinue Google plus.

On June 2019 Facebook declared Libra as their  new virtual money tool for future transactions.Libra is a cryptocurrency or blockchain that is used for digital currency that can be used for buying things in the internet , like bitcoin/etherium/ripple etc.

Facebook digital cryptocurrency Libra is the next technology that can move the world. In facebooks vision, it will become as an easily available global currency that is accessible to the all parts of the world. So libra will be a global currency that can be used for making trade for developing countries  especially those who cannot access banks from remote locations.

Libra is technically supported by a bunch of  hotshots  from the silicon valley.  It is governed by libra association a swiss group which includes 28 members aboard. Facebook subsidiary calibra, payu, vodafone,Master card, Uber, visa, pay pal, spotify are the few one.

Calibra is a new digital wallet from facebook that is going to launch in 2020, which will be installed in messenger,whats app and stand alone apps. The Libra is going through its experimental phases. The official  launch is planned to be in 2022.

According to David Marcus, a previous PayPal official who is driving Project Libra for Facebook, one of the activity’s principle objectives is to contact the 1.7 billion individuals overall who need access to the financial framework.

Libra will become as a global currency for digital transactions in the future, like one world one currency. Is this safe? This is the main concern for the public in terms of digital transactions. The company said it will implement technologies to prevent money laundering and fraud.“We will be using all the same verification and anti-fraud processes that banks and credit cards use, and we’ll have automated systems that will proactively monitor activity to protect and prevent fraudulent behavior,” Facebook said.

It also claims it will have “live support” to help users who lose access to accounts and, if a user loses money through fraud, Facebook has offered refunds.Facebook’s Libra Block chain will be built on open source code that allows the developer and research community to monitor it for design and security flaws, and the company will implement a “bug bounty” program to incentive security experts to point out vulnerabilities in the platform.so wait for a global change in 2022 that can change a billion peoples life.

We have the technology available to us to enable the management of our daily lives and the sharing of valuable information with our friends, families and others. Why technology is important in our daily life. It is an essential tool that we cannot avoid, it plays an important part in the majority of our lives Technology essentially harnesses the tools, technologies and strategies used to help us solve problems and simply make our lives better and easier to live in some way.

Technology is inevitable in our everyday lives. This is because life without technology is pointless in today’s dynamic world. Technology, which brings together tools to promote development, use and information exchange, has as its main objective of making tasks easier and the solving of many problems of mankind. When technology progresses and makes our lives even more convenient, we must stress how beneficial it is to our lives.

Imagine life without technology Right now, what kind of life have we? Technology is part of our lives and is one of the key elements for mankind’s survival in a quick-phase world. The development of new technologies helps to save lives; it improves work and makes the world better.

In reality, technology has played a very important role in how we live in the world today and how we communicate in the atmosphere with everything around us. Impact of technology is higher than that we expected. So we are developing new innovations to live in a better and standardized life.

Some such technology helps some emerging countries to have a stronger infrastructure in place that also means better transportation, better schools, hospitals and other municipal services, and access to health care. Small and small businesses

As a result of technological advances, they are increasing and spreading across countries. It is innovation that gives the power to spread their wings to organizations. The positive impact of technology on society has brought change and helped us to reach new heights that have never before been conceived of.

Nobody else has changed technology’s way of life, and that is precisely why technology is and will always be so important today. so Technology is important in our daily life in many ways that we cannot ignore purposefully.

Identifying the top 5 entrepreneurs in India in 2022 is very difficult today. Because an entrepreneurship culture is developing in India widely to create more entrepreneurs.

India has produced number of entrepreneurs who mastered their field of business and become very successful. India is one of the fast-moving towards establishing culture.

Entrepreneurs create jobs they create wealth they create products and services. One way perhaps the most possible way of examining and appreciating the role of entrepreneurs in economic development in India.

LIST OF TOP 5 ENTREPRENEURS OF INDIA 2022

BYJU RAVEENDRAN

Byju Raveendran is the CEO and founder of BYJU’S. BYJU’S  is a million students learning Edtech company. Currently valued at 5.7BN Dollars. Byju Raveendran is India’s youngest billionaire and the learning app was launched in 2015 and within the first few months of its launch, more than 2 million students downloaded it. The BYJU’S app is the one who championed think and learn privately limited, this edtech company based in Bengaluru. Google play rated in India this app as the ‘Best Self-improvement’ app in 2022.

VIJAY SHEKHAR SHARMA

Vijay Shekhar Sharma is the founder of mobile payments company Paytm. Sharma is an Indian billionaire businessman. He was ranked as India’s youngest billionaire in 2022 by Forbes with a net worth of $2.1 billion. Sharma has also created Paytm Mall, an e-commerce business, and the Paytm Payments Bank.

SHRADHA SHARMA

Shradha Sharma is an Indian entrepreneur the founder and Chief Editor of Yourstory.com,a media technology platform for entrepreneurs, Shradha is driven to make stories and startups matter.

Yourstory media venture is startups for entrepreneurs. Yourstory has told more than 20000 stories of entrepreneurs and reaches over 10 million engaged readers every month. Yourstory tells stories in 12 Indian language.

RITESH AGARWAL

Rithesh Agarwal is an Indian entrepreneur, founder, and CEO of OYO Rooms. India’s fastest-growing network of branded hotels offline and online. India’s wide hotel chain. Rithesh started his business career at more than 16,back-packing all over the country, living in budget accommodation to eventually make the idea behind OYO.

TRISHNEET ARORA

Trishneet Arora is an Indian entrepreneur and author, he is the founder and CEO of TAC Security, an IT security company. Trishneet Arora is of an Indian author, who is a cybersecurity expert, an ethical hacker, and an entrepreneur. While blogging he got more about ethical hacki